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Wendy Petersen steps into senior role at SA Wine Industry Transformation Unit


Wendy Petersen has been appointed Operations Manager of the South African Wine Industry Transformation Unit (TU).

TU is a collective, inclusive, independent and representative forum of relevant wine industry structures to facilitate transformation in the sector aligned to the NAMC guidelines.

It advances transformation through economic development, skills development and training, as well as social development.

Wendy previously served as Manager of International Projects at Wines of South Africa and has more than 25 years’ experience in the wine industry.

She is a former Group Manager: new Product Development for Distell and a Product Development Specialist for KWV.

“I am honoured and privileged to be bestowed the title of Transformation Operations Manager for the South African wine industry," she said. "Transformation has become a word that South Africans dread and find the task to transform and change daunting. I would like to encourage the wine industry to embrace this change and focus on the opportunities and possibilities that can be achieved if we get this right.”

Joyene Isaacs, chairperson of TU, has welcomed Wendy' to the organisation, saying she is the right candidate to take the transformation agenda to a next level.

“We wish her well in the endeavours of building and developing the businesses and to change the wine industry to the benefit of all.”

Wendy has a B.Com in Marketing and Strategy Management from the University of South Africa.


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